When her dad was diagnosed with Mesothelioma, Dr. Kirsten K. Shepard Ahmed, LMT, DC, or “Dr. K” for short, began researching natural treatments containing Cannabidiol (CBD) to assist his pain relief needs alongside traditional medicine.

That research quickly turned into a business, and as a licensed practitioner in both California and Texas, Dr. K gained traction for TrueStopper through word of mouth testing and direct-to-consumer markets.

The TrueStopper product line grew to include roll on, salve and extract products to address things like wrinkles, dry/cracked skin and muscle discomfort, and she knew it was time to go to the next level.

After a chance introduction to Melissa Bradley, Dr. K quickly connected with a Ureeka Coach and went through Ureeka’s Essential Series courses to more efficiently structure her customer acquisition, analysis and conversion alongside the company’s R&D needs.

With Ureeka’s help, Dr. K also dialed in her positioning. Combining CBD and physical medicine without drugs or surgery became a powerful and unique value proposition, differentiating her from competitors.

In just 9 months of working with Ureeka, TrueStopper grew revenue nearly 400% YoY, going from an average of $10k to $45k per month in e-commerce sales.

As a healthcare provider, business owner, leader in the Black business community, and mom to a 16-year-old daughter, Dr. K is now building a lasting legacy for her family and community.