Janna Willoughby-Lohr dreamed about working in the arts her entire life. Growing up in Buffalo, New York, her mom encouraged her to draw, paint, and write to express herself from kindergarten on. She went on to design her own major in college, graduating with an interdisciplinary degree combining business and art.

It took a few years, but while she was working blue collar jobs she kept dreaming and building and finally launched Papercraft Miracles, focused on creating sustainable, unique stationery and paper art for moments big and small.

After hearing about Ureeka at the Ignite Buffalo competition, she became one of the first private beta members of the platform and focused on accelerating her business.

Willoughby-Lohr started at Ureeka by investing in Ureeka’s courses with coaching to grow her business. One area she knew needed extra attention? Her website.

Willoughby-Lohr then accessed Ureeka’s Growth Center to get her website growth score that provides a deep dive of her site performance. She completed the recommended step-by-step checklist to make adjustments to her site that would increase lead generation and ultimately e-commerce customers.

With Papercraft Miracles now taking advantage of organic search opportunities and implementing a clearer navigation and messaging structure, by Fall 2020 she started getting more calls, emails and leads.

Increased SEO visibility led to growing revenue by 7x year-over-year, including new corporate business deals with Twitter and a major retail manufacturer.