Industry
Beauty & Fashion
Product
Coaching
Industry
Beauty & Fashion
Product
Coaching
When Shontay Lundy launched Black Girl Sunscreen in 2016, there were thousands of sunscreen products on the market but most of them shared a fundamental problem: They left a white residue that didn’t look or feel good for women with a range of skin tones.
The Miami-based entrepreneur set out to change that with a new approach to product development, product design, and self-care education for women of color on looking/feeling good while also protecting their skin from harmful UV rays.
Black Girl Sunscreen saw demand grow rapidly, she knew she had found a market and it was time to put in place a plan to bring on investors.
The Ureeka moment
Ureeka came across her field of vision and she was connected with a Coach for 1:1 support who recommended she apply for Ureeka Connect, a pitch program offered to members of the Community.
That support included putting together an investor deck, practicing for pitch competitions and laying out a plan for growth and the unit economics of her business. She also connected with industry experts and fellow entrepreneurs who offered their experience in finance, operations and marketing.
“As a founder, I had the vision and drive to take Black Girl Sunscreen to the next level but I knew I needed support to prepare for investment and to organize my business to scale as it grew.”
SHONTAY LUNDY
“As a founder, I had the vision and drive to take Black Girl Sunscreen to the next level but I knew I needed support to prepare for investment and to organize my business to scale as it grew.”
SHONTAY LUNDY
The impact
Lundy pitched 4 investors and landed $1M in funding to complement partnerships that included shelf space at 200+ Target stores. During the pandemic she’s seen 15% revenue growth reaching over $3.5M ARR in less than a year.
With a brand footprint that’s growing rapidly and consistent appearances in media outlets like Good Morning America, Glamour and Business Insider, the future is bright for Black Girl Sunscreen.
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