When Shontay Lundy launched Black Girl Sunscreen in 2016, there were thousands of sunscreen products on the market but most of them shared a fundamental problem: They left a white residue that didn’t look or feel good for women with a range of skin tones.

The Miami-based entrepreneur set out to change that with a new approach to product development, product design, and self-care education for women of color on looking/feeling good while also protecting their skin from harmful UV rays.

Black Girl Sunscreen saw demand grow rapidly, she knew she had found a market and it was time to put in place a plan to bring on investors.

Ureeka came across her field of vision and she was connected with a Coach for 1:1 support who recommended she apply for Ureeka Connect, a pitch program offered to members of the Community.

That support included putting together an investor deck, practicing for pitch competitions and laying out a plan for growth and the unit economics of her business. She also connected with industry experts and fellow entrepreneurs who offered their experience in finance, operations and marketing.

Lundy pitched 4 investors and landed $1M in funding to complement partnerships that included shelf space at 200+ Target stores. During the pandemic she’s seen 15% revenue growth reaching over $3.5M ARR in less than a year.

With a brand footprint that’s growing rapidly and consistent appearances in media outlets like Good Morning America, Glamour and Business Insider, the future is bright for Black Girl Sunscreen.