Success Stories

Black Girl Sunscreen Lands $1M Investment on Ureeka

With the help of Ureeka, Black Girl Sunscreen secured the funding they needed to propel their business forward seeing 15% revenue growth reaching over $3.5M ARR in less than a year.

Success Stories

Black Girl Sunscreen Lands $1M Investment on Ureeka

With the help of Ureeka, Black Girl Sunscreen secured the funding they needed to propel their business forward seeing 15% revenue growth reaching over $3.5M ARR in less than a year.

Industry

Beauty & Fashion

Product

Coaching

Industry

Beauty & Fashion

Product

Coaching

When Shontay Lundy launched Black Girl Sunscreen in 2016, there were thousands of sunscreen products on the market but most of them shared a fundamental problem: They left a white residue that didn’t look or feel good for women with a range of skin tones.

The Miami-based entrepreneur set out to change that with a new approach to product development, product design, and self-care education for women of color on looking/feeling good while also protecting their skin from harmful UV rays.

Black Girl Sunscreen saw demand grow rapidly, she knew she had found a market and it was time to put in place a plan to bring on investors.

The Ureeka moment

Ureeka came across her field of vision and she was connected with a Coach for 1:1 support who recommended she apply for Ureeka Connect, a pitch program offered to members of the Community.

That support included putting together an investor deck, practicing for pitch competitions and laying out a plan for growth and the unit economics of her business. She also connected with industry experts and fellow entrepreneurs who offered their experience in finance, operations and marketing.

“As a founder, I had the vision and drive to take Black Girl Sunscreen to the next level but I knew I needed support to prepare for investment and to organize my business to scale as it grew.”

SHONTAY LUNDY

“As a founder, I had the vision and drive to take Black Girl Sunscreen to the next level but I knew I needed support to prepare for investment and to organize my business to scale as it grew.”

SHONTAY LUNDY

The impact

Lundy pitched 4 investors and landed $1M in funding to complement partnerships that included shelf space at 200+ Target stores. During the pandemic she’s seen 15% revenue growth reaching over $3.5M ARR in less than a year.

With a brand footprint that’s growing rapidly and consistent appearances in media outlets like Good Morning America, Glamour and Business Insider, the future is bright for Black Girl Sunscreen.

sign up

Want to know how a search engine sees your site?

Ureeka’s new Growth Center is designed with small business owners.

Other posts

Author avatar
Jake Froese